Digital illustration is a versatile and effective tool for projects that require a more personal approach.
Editorial illustration · Interface icons · Invitations · Posters · Illustration for brands · Illustration for webs and blogs
To shape ideas that may be intangible, abstract or for which no photographic material is available.
Easier to remember
An illustration quickly captures the reader’s attention. Also, the content is most remembered if accompanied by images.
Differentiate the brand
The same photo from stock images can be used by more than one company. Custom illustrations are unique.
Custom icons in an interface will help the digital product be different and stand out from competitors.
Content and references
I read several times the content that needs to be illustrated to have a solid background to start developing ideas. I look for cultural references and information about the project. When designing interface icons, I search for communication standards so that they will be familiar and easily identifiable by the user.
Color and typography
I make a selection of typefaces and color scheme designed specifically for each project. If working for a brand that has a graphic code established I’ll adapt the typefaces and colors to the existing style.
I design all illustrations specifically for each project, I don’t use any icons or graphics from stock websites.
Tailored to the medium
I deliver the end files adapted to the requirements of color, resolution and project characteristics.