Dogways

Brand identity and product design for an initiative that will boost your dog's happiness

We collaborated with Dogways, a groundbreaking app that allows its users to create events for their dogs and invite others. We helped shape their brand identity and the product design of the app, along with other promotional materials.

Composition with dogs on the park, tha slogan "Raise your dog socially and meet the neighborhood" and an iPhone with the app for dogs
An overview of the main screens of the iPhone app
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A dog seating in the grass on a city park
Two dogs playing in a park inside a city
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Two hands holding an iPhone, that shows the main screen of an app for dog pets
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Dogways helps create a community where dogs thrive and friendships flourish

Socializing plays a crucial role in a dog's healthy development. Dogways goes beyond being just a social app – it connects dogs in the same area, giving dog caregivers the power to create and join events.

A diagram of different dogs connected by a line. Inside we can read "Dogways", the name of the app for socializing dogs
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A professional brand that breaks conventions

The brand identity is designed to achieve a balance between sophistication and friendliness. The goal was to stay away from most brands targeted toward dog parents, which are often too naive or childish. The app icon includes a silhouette of two dogs side by side. The head of both dogs cleverly resembles the familiar gesture of a 'like' button, adding a subtle meaning to the logo.

Logo varians with text and icon in three different colors: black, blue and white
Appstore icon design of the app for socializing dogs.
Custom icons designed specifically for an app
Color palette for product design that includes blue as the accent colors, blacks and grays for neutrals and red and green for notifications
Typography examples for product design of an app
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The go-to app for staying informed about local dog events

We conceptualized the functionalities of the app by using wireframes and defining every step of the user journey. The result is an app that provides a simple way to organize meet-ups for dog caregivers. The app allows users to discover new activities to do with their dogs in the neighborhood and share photos as they happen.

The different pages of a PDF with wireframes and interactions for a product design app
Four designed screens for a digital product for dog parents
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A composition with the slogan "Raise your dog socially and meet the neighborhood" and an iPhone with the design of the main screen
A map showing a park and different dogs located on top
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Three layouts of a digital product for mobile for dogs and its parents
Different components of a digital product, including maps, users profiles and followers
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From concept to community and beyond

We helped Dogways create a powerful tool for organizing dog meet-ups and discovering local activities, fostering a vibrant community for dog parents. With its professional brand identity, Dogways is well-positioned to capitalize on the growing demand for pet tech solutions.

Business cards design, front and back views. For a pet startup that has a digital product for connecting dogs and owners
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Cute dog inside a back with the logo of a pet startup
A man holding a dog with the logo of a pet startup in his t-shirt
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Composition of two dogs playing in the park and a mobile showing a digital product from a pet startup
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To produce amazing results, you need a partner you can trust.

This project is the result of a powerful collaboration between our client's vision and industry knowledge and our design expertise.

If you're looking for a design partner, contact us and let’s create something amazing together.

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