Shotl

Brand identity and product design for the platform that reduces our car dependency

We collaborated with Shotl, a revolutionary app that connects groups of passengers going the same way and links them with a vehicle. We helped shape their brand identity and the product design of the app, along with other promotional materials and a pitch deck to engage investors in the project.

A composition with the photo of a woman waiting for the bus and looking at her phone, on top the slogan "Redefining daily commute". On the right there is the image of a phone with a digital product of a transport app
A series of different design layouts from a digital product of a transport app
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Close-up image of a woman holding a bus hanger while standing on a public bus
Young woman using smartphone with an mobility app at bus stop in city
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Close up of a smartphone that shows a transport app
An iPad inside a bus that is showing a digital product of a transport app
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The groundbreaking app dedicated to reducing the carbon footprint of our cities

Shotl is the perfect fusion between a bus line and a private car, designed to alleviate congestion in our cities and decrease CO2 emissions. The platform matches passengers heading in the same direction with an available vehicle. The advanced algorithm organizes and dispatches demand-responsive transportation effectively and consistently.

Young woman in the city holding a phone. On top of the photo there is a logo of a mobility startup
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A distinctive visual identity for Shotl

The visual identity of Shotl ensures a unified experience across different touchpoints. The app icon which features an "S" atop a city map reinforces the urban context of Shotl. The icon also serves as a visual representation, communicating the core function of connecting people traveling from one place to another.

Logo for a mobility startup against three different background colors: black, orange and white
Appstore icon for a mobility startup
Bespoke icons for a mobility digital product
App icons for the menu of a mobility smartphone app
Color palette for a mobility startup, including orange as the accent color and gray shades for neutrals
Typography for a digital product for iPhone and Android
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The platform that provides the best user experience while staying on brand

We prioritize a frictionless user experience for both passengers and drivers while staying on-brand on the different apps. The passenger app is compatible with both Android and Apple devices, ready and available for all users regardless of their phone. The iPad app is exclusively for drivers, providing them with the tools they need to transport passengers.

Four screens for a smartphone app for a transport startup
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Smartphone showing a map view of a transport app
Smartphone showing the users' menu of a transport digital product
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Tablet with a map of a mobility app
Three layouts of a transport digital product design
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A compelling presentation designed to capture the attention of investors

We created a pitch deck with visually appealing graphics and illustrations that simplify complex, technical information. The presentation is simple, clean, and to the point which makes it easy to engage potential investors. Numbers and figures have been altered to preserve the privacy of the company.

Investor presentation deck for a mobility startup
Slides of an investor presentation PowerPoint for a startup
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Driving the evolution of urban mobility towards greener cities

Shotl revolutionizes the way passengers connect and travel, with a brand that stands out and a platform that puts users at the center. Their commitment to innovation and design paves the way for a transportation experience towards a low-carbon future.

Front and back of business cards for a transport startup
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Cap with the logo of a mobility startup
Orange tote bag with the logo of a transport startup
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T-shirt with the logo of a mobility startup
Composition with a photo of a green city on the left and a phone with a digital product for transport on the right
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To produce amazing results, you need a partner you can trust.

This project is the result of a powerful collaboration between our client's vision and industry knowledge and our design expertise.

If you're looking for a design partner, contact us and let’s create something amazing together.

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