Strathsquare Point
We helped Strathsquare Point break away from the traditional venture capital mold and establish itself as a radically different player in the industry. Together, we created a brand identity that shatters perceptions of old-school, bureaucratic venture capital firms. The result is a people-centric brand and website that reflects their unique approach and resonates with like-minded entrepreneurs.
The forward-thinking venture capital firm that dares to challenge the status quo
Strathsquare Point is a venture capital firm that goes beyond conventional metrics and invests in visionary projects that make a positive impact on society. While the industry often relies on financial performance as the primary criteria for investment, Strathsquare Point prioritizes substance and impact. Human connections are the heart of their business and they actively seek to grow their network of innovators who share the same vision.
A radically different approach to venture capital
Strathsquare Point required a brand and website that would effectively capture its collaborative spirit and creative mindset.
To address this challenge, we conducted comprehensive research on renowned venture capital firms, thoroughly analyzing their brand attributes, including typography and color palettes. This research revealed common formulas that many firms tend to rely on. These insights informed our strategy, enabling us to break the norm and create an authentically distinctive identity for Strathsquare Point.
A unique brand from the inside out
Drawing inspiration from our research and Strathsquare Point's need for distinction, we devised a brand identity that embraced unconventional elements.
We selected a typeface known for its strong appearance and minimal white space between letters. The all-caps treatment further amplified the brand's boldness and uniqueness.
Color plays a crucial role in the brand. After examining the dominant colors used by other venture capital firms, we decided to explore uncharted territory. We introduced a gradient featuring garnet and ochre hues—colors rarely found in the venture capital landscape. This unexpected combination is creative and unique, helping Strathsquare Point differentiate itself.
Distinctive visuals for Strathsquare Point's website
Strathsquare Point's website features custom-designed icons and small illustrations tailored to its brand identity, ensuring a distinct and cohesive user experience.
The photography style puts people at the forefront, showcasing the brand’s commitment to prioritizing individuals over numbers and establishing connections with like-minded partners.
A new brand identity and website to redefine Venture Capital
With a brand and website that authentically captures its core values, Strathsquare Point demonstrates that venture capital firms can break free from conformity. Embracing the revolutionary idea of investing in people over numbers, their new brand identity reflects their innovative vision and sets them apart in the industry.
To produce amazing results, you need a partner you can trust.
This project is the result of a powerful collaboration between our client's vision and industry knowledge and our design expertise.
If you're looking for a design partner, contact us and let’s create something amazing together.
