Trueto Beets
We collaborated with Trueto Beets, the provider of the finest plant-based ingredients to food and health businesses. The result is an eye-catching brand identity and website that showcases Trueto Beets as a reliable supplier to bakeries, healthy food outlets, wholesalers, food retailers, and snack manufacturers.
Making plant-based ingredients more accessible
Trueto Beets provides sustainably-sourced pea protein, beetroot powder, and other healthy ingredients to different food businesses. They are on a mission to promote a balanced and convenient lifestyle by making the most exceptional ingredients available to everyone.
The core attributes that make Trueto Beets an authentic brand
We helped Trueto Beets discover their true nature: an honest, down-to-earth supplier with a bold attitude and a genuine commitment to sustainable practices. These pillars are the base on which the brand identity gets constructed.
Crafting the food brand that dares to be different
The brand identity is intentionally designed to stand out. The typeface has a strong, daring personality, to reflect the bold attitude of the company. The logo, inspired by fruit and vegetable stickers, highlights its commitment to natural, healthy ingredients. The minimalist black-and-white color palette makes a brave statement and sets it apart from other brands.
Bespoke illustrations and stickers for a fresh brand
Custom-made icons and illustrations are integrated throughout the website, setting it apart from competitors who use generic stock assets. Stickers featuring motivational quotes to give away to potential customers and providers are the perfect gift to spread the ethos of the company.
A daring brand for a plant-based future
Trueto Beets is poised to make a significant impact on the industry. Their new brand identity and website capture the essence of their commitment and establish them as a trusted supplier of plant-based ingredients.
To produce amazing results, you need a partner you can trust.
This project is the result of a powerful collaboration between our client's vision and industry knowledge and our design expertise.
If you're looking for a design partner, contact us and let’s create something amazing together.
